Religo-enviro-capitalists

A friend forwarded this article to me about GreenFaith, a non-profit consulting company that works with religious groups of all faiths to help lessen their "environmental footprint." They market it by telling how it saves the churches, mosques, etc money and how it attracts young people who care most about these issues. I also believe it is fulfilling a moral mandate by encouraging believers to be good stewards of this earth. From the article, it appears they are effective. This is encouraging to me because they don't force folks to follow their principles (I'm assuming all this stuff is actually beneficial to people and the earth). It is a voluntary action, messaged in a way that gets people and organizations involved of their own accord.