I found this today while on International Paper's website. They decry the myth that trees are disappearing and that there are more today than at the start of the Industrial Revolution. Of course, that's not the level America once had, but hey, they had to make room for some people.
Apparently, there is third party governance of some of our nation's forests. Sustainable Forest Iniative is a charitable organization which promotes sustainable forest harvesting practices.
This is an example of effective non-governmental regulation, funded by people's goodwill.